MoneyLion 23XI Partnership

Our Role

Art Direction
3D VFX
Animation
Audio Engineering
Sound Design

Clients

MoneyLion, 23XI Racing

Creative Director

Claudio Vieira

VFX Supervisor

EJ Brieva

Art Director

Damian Szczepara

SETTING THE PACE FOR A BRAND PARTNERSHIP

MoneyLion got in the driver’s seat with Michael Jordan’s 23XI racing team for a wild ride

What is possible for brand partnerships? For MoneyLion’s new partnership with the 23XI racing team we did more than a sticker deal. We crafted a deep dive into team chemistry and storytelling to empower both brands.

23XI is Michael Jordan’s NASCAR racing team, which means the competition and the standards are high. We brought the same to the content and the material we created. We created graphics for suits, cars, and helmets, then went farther to build a full stack content universe to showcase 23XI and MoneyLion.

With MoneyLion, we crafted a series of stories and contests featuring the two team drivers, Bubba Wallace and Ty Gibbs. The team let us into the pit to give fans everywhere a MoneyLion view into the fast pace of the sport. And with these super stories we came up with audience driving contests, campaigns, and giveaways. Perhaps you were one of the lucky ones who won gas or cash.